We’ve been kicking around the block for a couple of decades now. Before the iPod or iPhone… A land without turtleneck-fuelled keynote speeches.

Even before social media when we had to look our friends’ children in the eyes and like them for real.

Our first case was for a Psion PDA. A sturdy bit of kit, which did the job very nicely when you to drop it on the floor. 

Nowadays, with the power of online targeting, you may struggle to avoid a video of somebody throwing their phone against a brick wall to demonstrate how protective their case is. And we get it; we blasted ours with a shotgun once and it only went and bloomin’ survived.

But that might still mean that your screen cracks when it falls 30cms out of your pocket when exiting the car. We’re sure Ms Morrisette would’ve had a field day with her iPhone surviving a fall from a plane, but not a fateful descent into the toilet.

So what to do? Well, cases are important if you want to protect your phone.

For the same reason that you wouldn’t go down a helter-skelter in the 80s without the itchy sack to sit in. Adding an extra layer to an expensive bit of kit simply makes sense and will, more often than not, prevent any damage to your phone.