MWC 2014: What were the big brands showing off?

November 11, 2014 : TECHFacebooktwittergoogle_plusredditlinkedinmail

MWC 2014 What were the big brands showing off

Naturally, one of the biggest draws at this year's Mobile World Congress (MWC), which has just concluded in Barcelona, will have been the Samsung Galaxy S5, and it's obvious why. Samsung is by far the biggest brand in the mobile world at the moment, and with Apple still refusing to play nice alongside the others, it had the field pretty much clear at the event.

This was reflected in what people were talking about online. According to an analysis by Hotwire/33 Digital, reported by the Drum, the Korean smartphone maker topped the list of brands being chatted about on Twitter. Meanwhile, TechRadar awarded the Galaxy S5 its coveted 'Best in Show' title.

So with all this attention being lavished over Samsung, you could forgive some of the industry's other manufacturers for feeling somewhat neglected. After all, no-one wants to spend all that time and effort on a fancy presentation and a smart booth just to have people walk on by. 

But you should stop to take a closer look, as there were a whole host of new announcements at MWC 2014 that are set to shape the smartphone market in the next 12 months. So here's our pick of what else to get excited about for those of you who haven't fallen into Samsung's embrace.

Sony – Looking to crash the party

Perhaps the most direct challenger to the new Samsung unveiled at MWC 2014 was the Sony Xperia Z2. We've looked at how it stacks up against its main rival elsewhere, but taken on its own, it's a highly impressive piece of kit.

But this wasn't the only major launch for the Japanese brand, as it also introduced the world to its newest tablet, slightly confusingly (and unimaginatively) called the Xperia Z2 Tablet. Still, name aside, this was one gadget that really wowed the crowds at the conference.

Early reviewers have already praised the 10.1-inch device's super-slim, stylish design, sharp display and high-end processing power. Some are even calling it a contender for the best tablet ever – a bold claim with high-quality gadgets such as the iPad Air and Google Nexus already on the market, but one you'll appreciate when you get your hands on it.

Nokia – And now for something completely different

One of the other brands that caused big waves at this year's MWC was Nokia, which used the show to unveil its first-ever Android phones, in the shape of the X, X+ and XL (none of which is as big as they might sound).

On the face of it, this might seem like an odd change of strategy for the Finnish firm. After all, it's been the leading light of the Windows Phone platform for some time – and will shortly be swallowed up by the Microsoft behemoth altogether. So why then, would it suddenly start fluttering its eyelids in the direction of Google?

The important thing that Nokia wants you to know is this isn't a Google product. So that means no access to the Google Play store, Gmail or the Chrome browser. Instead, Nokia is using the open-source platform to offer low-priced phones that it hopes will get first-time and low budget smartphone buyers excited about the Nokia brand again – while still including access to key Microsoft services such as SkyDrive.

As Nokia head honcho Stephen Elop explained at the launch: "The Nokia X family will introduce the next billion people to Microsoft and act as a feeder system for our [Windows Phone-based] Lumia smartphones."

BlackBerry – Hey guys, we're still here

Those who thought BlackBerry had already been condemned to the history books may have been surprised to see the Canadian firm also feature strongly at MWC, showing that while it's not exactly bouncing with health, rumours of its death have been greatly exaggerated.

At the centre of its latest attempt to reinvent itself will be the BlackBerry Z3 and Q20 devices, which the company is touting as a return to basics for the firm. These are the first products to emerge from BlackBerry's collaboration with Taiwanese electronics maker Foxconn, which will be producing future hardware while BlackBerry itself focuses on its software offerings.

In a further nod back to its roots as the phone of choice for busy businesspeople, security is set to be a focus for the future of the company. This is something the firm has a strong track record in and, with many people still fretting about the implications of last year's NSA spying scandal, could be something BlackBerry can capitalise on.

This entry was posted in TECH and tagged on by sarahstooks
Return to previous post Return to Blog