Back in October Apple made clear its ambition to open up the wearable market. At the time this arena had been much talked about, although sadly failed to live up to the hype. As most major Smartphone manufacturers already had a few releases under their belts, Apple clearly wanted their entry into this market to be as leaders and not followers. And after its domination of the Smartphone market cemented in 2014 with the launch of the iPhone 6 and iPhone 6 Plus and its tablet market loosing some pace, it’s clear that Apple wanted to remind us of its position as a high end brand. With one model costing $17,000 alone, they clearly aren’t messing around.
Kicking off with three major versions: Sport, Watch and Edition, as well as two sizes: 38mm and 42mm, it looks as though Apple has also thought about all price points; pushing the entry end at the fitness market, aiming and shooting directly at the majority of the competition. Pitfalls such as the battery life have been worked on, now reaching to a day (18 hours) just short of the Sony Smartwatch 3 (three days) and the Pebble (one week). It can also be wirelessly charged. With inbuilt features such as a Power Reserve facility, the watch should remain to show time for 72 hours with other features switched off. There is the new digital crown allowing users to scroll, zoom and navigate their way around the screen quickly and easily. In terms of Apps, from launch, the Apple Watch will allow you to open hotel doors, pay for goods, make calls or even find out what song your listening to with Shazam.
You’ll be forgiven for thinking this is just another smartwatch. Apple clearly have the end user and user actions in their sights with such rumours as 10 second App use as well as sports applications/health monitoring Apps and the device even reminding you to take breaks. The Apple Watch allows the use of Siri to make and receive calls directly to the watch. With the Apple Watch we see both ion-strengthened (think iPhone 6/6 Plus display) or flexible sapphire display (model dependent), which will keep you smiling after those nights out at the pub. Apple has also included technologies such as Force Touch, which can tell the difference between a tap and a press. There are different levels of wrist vibrate for notifications with an all-new Taptic Engine too.
With Global smartwatches only pegged at 3.3 million in 2014 (Source: CCS Insight) it will be interesting to see how this upsets the market. Although don’t forget you’ll need an iPhone first, at least an iPhone 5.
Available for pre-order from April 10th and shipping April 24th, we look forward to seeing one in all its Apple glory for ourselves.