Of all the firms to have fallen victim of the fast rise and fall of the tech world, none have perhaps been as high-profile as Nokia. Once, it seems you couldn't take more than five steps in an public place without hearing that familiar, oh-so-irritating ringtone that defined the early days of the mass acceptance of mobile phones for many people.
But fast-forward to today and it's a different story. The Finnish brand has slipped from being the undisputed champion of the phone world to an also-ran, overtaken by new young upstarts such as Apple, Samsung and HTC, which weren't even in the business a decade ago.
A failed attempt to make its own smartphone operating system stick and the inability to keep pace with the latest innovations put the firm into what seemed like a permanent downward spiral towards obscurity. But over the course of 2013, the firm has made a huge effort to reinvent itself and turn around its fortunes.
As a result, it's now on the up again, with a new range of handsets that compete with the best Apple and Samsung have to offer. So if you'd dismissed the firm as a relic of a time long past, maybe you ought to take a second look. With this in mind, here are a few of the top reasons why this brand has still got it.
The Windows Phone factor
Key to Nokia's turnaround has been its belated realisation that no-one was interested in its Symbian platform. So it threw it in the bin and plumped instead for Microsoft's Windows Phone as its platform of choice – and this is now what you'll find on all but the cheapest Nokia gadgets.
This might have seemed an odd decision when all the talk was about Android and iOS, but it seems to be paying off. The market share of the platform is small, but increasing rapidly as more consumers recognise it's actually pretty solid – and as the number of available apps grows, it's really starting to compete on level terms with its better-known rivals.
Plus, in a sea of identikit Android and Apple devices, there's something undeniably cool and quirky about the system, which takes a colourful yet easy-to-use approach to interacting with a smartphone.
Something for everyone
Unlike Apple, which has focused on the high-end of the market (let's be honest, the pitching of its £469 iPhone 5c as the range's 'affordable'' option isn't fooling anybody), Nokia has delivered a selection of handsets at all price points.
Its flagship devices such as the Lumia 1020 compare with similar products such as the Samsung Galaxy S4, HTC One and iPhone 5s, but there are also a great range of budget options such as the Lumia 620, which can be picked up for under £100 and is a perfect introduction to smartphone technology.
There's also large-screen phablet and tablet options now available as the brand branches out – though one thing that remains from the old days is that you might still have a hard time remembering which of its many numbered creations is which.
One thing that's vital if a brand is to stand out in the crowded smartphone market is a unique selling point to really define its gadgets. Apple has its famous clean design and Samsung goes all out to pack as many features into its phones as possible. And for Nokia, it has opted to try and be the number one choice for keen photographers.
It does this through its Pureview technology, which is included on many of its leading products, which it boasts offers the best photo experience in the market. Whether it has succeeded is up for debate, but there can be no doubting its efforts.
Pureview has tools for burst shots, low light and a whole range of adjustments for shutter speed, focus and aperture that put the camera functions on many other phones to shame.
Nokia has recently sold its phones division to Microsoft – though the Asha and Lumia brand names will live on for now under their new owner. So in 2014 and beyond, you can expect these products to offer tighter integration with Microsoft products and services such as Office and Skydrive, as well as being the first to get updates to the Windows Phone platform.
They may not be any new Nokias from the Finnish firm, but that's doesn't mean you're buying into a dying brand. Microsoft has made it clear it's making a big push into mobile and the technology it has just acquired will play a central role in that.