Samsung and LG have both announced the release of new smart watches as the battle for supremacy in the rapidly-emerging sector heats up.
While Samsung unveiled the 3G-connected Gear S watch, LG offered more details on the company's new G Watch R, which has a plastic OLED (P-OLED) display. Both also promise to be much more stylish than the often-clunky gadgets seen so far.
The Gear S boasts Wi-Fi and Bluetooth connectivity, allowing users to access social networks, apps and calendars when away from their phones, so users won't have to dive into their bag every few minutes to check their notifications.
There is an online keyboard for formulating replies, as well as an enhanced S voice function for immediate responses.
Samsung's device allows people to receive, make or forward phone calls, while fitness fanatics can benefit from a range of health options, including built-in GPS tracking, the Nike+ running app and multi-sensor technology to keep an eye on your performance.
LG, on the other hand, claims its Android-powered G Watch R is the first of its kind to use a P-OLED display, which uses 100 per cent of the watch face to offer a much more attractive display.
Boasting 4GB of storage and 512 MB of RAM, the device will run all compatible apps currently available in Google Play Store with ease. LG also claimed the watch will work for up to half an hour while submerged in one metre of water.
Similar to the Samsung Gear S, LG's new release will come with a variety of health and fitness features, including a heart rate monitor and suite of apps. The device will also inform users of any missed calls, local weather forecasts, events and messages.
LG was keen to emphasise the watch's aesthetics, claiming it has a design made to look like a traditional timepiece.
Dr Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company, said the wearables segment differs to smartphones and tablets.
"Wearables are also accessories and consumers will want more than one to choose from," he explained. "So we wanted to complement the modern design of the original G Watch with the classic look of the G Watch R."