Even though its new iPhones have set sales records, it hasn't been a very good week for Apple. First, many people were less than impressed by its attempts to convert the whole world into U2 fans by putting the band's latest album on their device, whether they wanted it or not. Then it had to pull an update to iOS 8 after it left some users unable to make or receive calls.
But the big issue that's been picked up on by a lot of people is the reported bending of the new iPhone 6 Plus. For a company that prides itself on the high quality of its design, suggestions that the devices are able to be bent with someone's bare hands or are warping after just a few hours in their pocket could be very embarrassing.
So Apple has come out to defend itself against the claims, and it's insisting the problem has been blown out of proportion. In a statement, it said that despite a series of images and videos of bent iPhones appearing online, just nine people had contacted the company to complain about a bent iPhone 6 Plus in the first six days of the phone being on sale.
The fruit-themed smartphone maker also took great pains to point out just how high-quality its materials are, highlighting the "precision engineered unibody enclosure" of the iPhone 6 Plus, which it said is made from a "custom grade of 6000 series anodised aluminium".
It also went on to talk about the "rigorous tests" undertaken throughout the development process, noting the iPhone 6 and 6 Plus meet or exceed all the firm's quality standards.
"They also feature stainless steel and titanium inserts to reinforce high stress locations and use the strongest glass in the smartphone industry," it continued, adding: "We chose these high-quality materials and construction very carefully for their strength and durability."
Still, despite Apple's claims, it hasn't stopped the firm's rivals having a little fun at Apple's expense. Samsung, for instance tweeted "Curved. Not bent" alongside a picture of its limited-edition Galaxy Note Edge, which features a display that (intentionally) wraps around the edge of the phone.
But if you are worried about how your new iPhone 6 Plus will stand up to bit of rough treatment, you can always protect it with an iPhone 6 Plus case, such as this stiff, custom-made iPhone 6 Plus Cover with Hidden Card Slot.