Apple Pay launches in the US

November 11, 2014 : TECHFacebooktwittergoogle_plusredditlinkedinmail

Apple Pay launches in the US

Apple Pay, the tech giant's innovative new NFC (near field communication) system, has been officially launched across the US.
 
Announced at the launch event of the new iPhone 6 back in September of this year, the system is designed to pave the way for the end of paying things by card, or, as Apple's CEO Tim Cook argued, to do away with the need to pay for things using "outdated and vulnerable magnetic interfaces".
 
The system allows consumers to use their iPhone, iPad or even, in the not-too-distant future, their iWatch, to pay for a wide range of goods and services simply by touching a sensor onto a paypoint and then confirming their identity with a fingerprint scan.

 
Now, with Apple Pay having been officially launched in the US at the recent unveiling of the new-look iPad Air, growing numbers of vendors have already signed up to the technology, giving millions of Americans the chance to use it for everyday transactions.
 
In particular, according to the latest reports, hundreds of bank branches across the country have started adopting Apple Pay as they look to reduce waiting times in their branches and boost customer satisfaction levels.
 
So far, the reception among consumers has been largely positive, particularly when it comes to Apple's claims that its new system makes normal purchases quicker and easier than ever.
 
Indeed, according to Molly Wood, tech correspondent at the New York Times, the system "is convenient, problem-free and even fun", with its report revealing that as many as 200,000 merchants are already supporting the technology.
 
At the same time, however, some concerns have been raised about the ease of using Apple Pay to shop through apps installed on Apple's own devices, while there have been reports of consumers being charged multiple times for some purchases, leading to criticisms that the system is "still buggy" and in need of improvement.
 
While Apple Pay is being rolled out across the US at breakneck speed, the company has yet to reveal when the technology will be available in other countries, although online speculation suggests European and Australian consumers are next in line to get it.

This entry was posted in TECH and tagged on by sarahstooks
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