With excitement building ahead of the arrival of Apple's latest iPhone 6 and iPhone 6 Plus this Friday (September 19th), the launch is set to be the brand's most successful ever, as the gadgets have already been setting records.
The US firm has revealed that first-day pre-orders of the two handsets – which offer larger screens and more power than their predecessors – topped four million. However, with demand for the new items so high, it's inevitable that some fans will face disappointment.
Indeed, Apple warned that some users might have to wait until October to get their hands on the new device – even if they have already placed their pre-order. And the Telegraph noted that the larger iPhone 6 Plus – which features a 5.5-inch screen as opposed to the 4.7-inch display found on the standard iPhone 6 – has proven especially popular.
It noted the iPhone 6 Plus appears to be completely sold out – with customers looking to buy any of the models – including the 16GB, 64GB or 128GB devices in gold, silver or black – being told to expect a three to four-week wait for their new phone.
Chief executive of Apple Tim Cook commented: "iPhone 6 and iPhone 6 Plus are better in every way and we are thrilled customers love them as much as we do. Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday."
For the first time with the release of an iPhone, users will also be able to pick up pre-ordered models from stores on the day of release. However, this hasn't stopped some hardcore Apple fans from already staking their place in the queue.
Indeed, the traditional camping trip to the high street has already begun for some people, with the first eager customers showing up at Apple's flagship Regent Street store equipped with tents and sleeping bags even before the gadgets were officially unveiled last week.
Of course, if you are lucky enough to grab an iPhone 6 or iPhone 6 Plus on the day of release, you can really make the device your own with one of our range of iPhone 6 cases and accessories and iPhone 6 Plus cases, which are available now.