Let's face it, keeping up with the latest comings and goings in the fashion world can be exhausting. But it has to be done, because no-one wants to get caught out being the last person still clinging to last year's styles.
Happily however, this is the age of the smartphone, and the always-connected tech world isn't just for keeping up to date with your friends' coolest Instagram photos and playing a couple of levels of Candy Crush Saga on the bus.
So if you thought the only way you could make a fashion statement with your phone was by fitting it with a smart designer case, think again. There are a ton of apps out there dedicated to keeping fashionistas in the loop on the latest happenings. In fact, at times, it can feel a bit like an overstocked store, where you have no idea where to even start.
So that's why we've picked out five of the most essential fashion apps for iOS that you have to have on your iPhone or iPad.
OK, so you've got an important date tonight and no clue what to wear. Or maybe you're in a store changing room with two dresses and only enough cash for one. So what are you to do? This is where Pose comes in. The app lets you see what top bloggers and celebrities are wearing right now, while you can also get advice based on your location (perfect when the weather isn't doing what you want it to) or help you identify what goes with what to create the perfect outfit.
Always the first port of call for any wannabe designer or fashion editor, Style.com is the number one resource for up-to-the-minute news, reviews and the latest catwalk images. And the app is a great way to get all the trend pieces, interviews and coverage of the latest must-be-seen-at events in your pocket. Its extensive archive offers details from shows going back ten years and access to the site's entire library of videos.
If you're the kind of person who knows what they want when they head into a store – not just a top, but the exact design, colour and more, browsing online can often be a frustrating process, punctuated by frequent mutterings of 'no, that's not it either. But all of this hassle can go away with Shopstyle. Essentially Google for fashion, this has millions of products from all the top brands to help you keep up the hottest trends and snag a bargain in the latest sales.
These days, it seems like there are a billion messaging apps out there, each looking to fill their own distinctive niche., And guess what – fashion is no different. Whisp lets you chat with your friends, but it also lets you shop together with your BFF online, letting you browse your favourite brands, stores, and styles together – all in one place. It lets you drag and drop millions of products into the messaging box, so you can instantly get your friend's opinion.
Have you ever seen someone when you're out and about and immediately thought 'where did you get that coat?', but didn't want to ask them? Well if you've frustrated yourself into insanity trying to find it on Google by typing in the description, ASAP54 could be the app for you. Working like Shazam for fashion, it lets you take snap of an outfit (or a photo you've found online, if you prefer) and then use advanced image recognition technology to find it and similar items available to buy near you.
These five are just some of the many great apps out there that help make keeping up with the fashion world, and ensuring you've got a wardrobe fit for any occasion, as easy as possible. And when you're done picking out those must-have items, don't forget to accessorise your look with one of our great range of iPhone covers.